期刊名称：International Journal of Computer Science Issues
印刷版ISSN：1694-0784
电子版ISSN：1694-0814
出版年度：2011
卷号：8
期号：2
出版社：IJCSI Press
摘要：Concern about the privacy of personal information and communications is the top reason many consumers have stayed out off the online services including mobile phone services. The keen competitive in the communication and mobile phone service market place and the increasing numbers of mobile phone users all over the world has influence the researcher to investigate privacy as antecedents of customer loyalty in mobile phone services industry. Out of 800 questionnaires distributed, four hundreds and eighty eight set of questionnaires have returned and analyzed. The analysis shows that privacy was positively significant towards customer loyalty. Base on the results, it can be concluded that the mobile service provider has to ensure their services fully satisfied their customer privacy. Somehow, future research must investigate other factors as the antecedent for loyalty. Other initiative is to consider a model testing in difference context of electronic service to see any generalization on the research result.
