期刊名称：International Journal of Computing and Business Research
电子版ISSN：2229-6166
出版年度：2012
出版社：International Journal of Computing and Business Research
摘要：This is a decade of emerging technology; one of the most interesting among them is immersive technology. Immersive technology is a computer-generated simulation of reality with physical, spatial and visual dimensions. This interactive technology is used by architects, science and engineering researchers, the arts, entertainment and video games industry. This paper gives information about the immersive technology, which can be used as a management tool. Immersive technology consists of several tools which can be used for management such as virtual reality (VR), augmented reality (AR), haptic technology, teleimmersion. This technology allows a person to feel as he is present in an immersive environment (virtual environment). These technologies sense the body moment, postures, gesture of an individual as an input and these inputs are made used to interact with Immersive environment. An attempt is made to make uses of these emerging technologies in business management such as business communication, man-machine interface, manufacturing process, advertisement and promotion of new product, e-buying etc. The paper focuses on the uses and opportunities of Immersive technology as a management tool and also the challenges involved in implementing Immersive technology in management.
