期刊名称：International Journal of Computing and Business Research
电子版ISSN：2229-6166
出版年度：2012
出版社：International Journal of Computing and Business Research
摘要：Strategic analysis is the in-depth discussion on the selection of best strategy out of the various available alternatives. Strategic analysis helps in driving the risks, profitability and competitive advantages of a firm. It provides a permanent basis for predicting the future performance and an idea of how to gauge the success of a firm's actions. The present case study is based upon the strategic analysis of the search engine giant (Google Inc.) on the basis of its potential profitability in the industry, successors & failures in the industry, political/legal, economic, social and technological forces affecting the industry. The case also highlights its current firm level, business level strategy, business strategies adopted by its major competitors, its financial position, its production cum purchasing strategies and human resources cum information systems strategies. A descriptive SWOT of Google Inc. is also discussed upon. The case concludes up with recommendations of various strategic alternatives available to Google Inc. Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists. Google's mission is to organize the world's information and make it universally accessible and useful.
