Individual innovativeness provides an organization basis for high performance, improves firm’s competitiveness and fosters long-term success. This area is of greater interest for entrepreneurs because individual level innovation is linked with firm-level innovation. However, research in this area is still at nascent stage in South Asia, particularly in Pakistan. This study developed and tested a model of individual innovation and its antecedent factors; creativity and self-leadership. Data were collected from 180 respondents from 10 producer firms in Pakistan; the response rate remained 72%. Regression analysis was run to test the hypotheses. Results showed that creativity and self-leadership are important predictors of individual innovation; proving positive direct relationships.