Tourism events in South West Serbia are numerous and diverse regarding their origin, structure, genesis and other characteristics. This paper examines basic determinants of tourism events in South West Serbia, which is in compliance with the tendencies that tourism events should be qualitatively transformed and made highly adaptable and competitive as a part of tourism industry. The events in South West Serbia contribute to the creation of versatile tourist attractions and provide tourists with the opportunity to become more familiar with local community. It is often the case that an event, primarily designed for local population, eventually becomes very attractive for tourists.