期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2011
卷号：1
期号：2
出版社：Cosmic Journals
摘要：The globalization of financial markets provides a wide variety of market and investment options which increased the number of retail investors’ in India. The research in Behavioral Finance is comparatively less in India, when compared to other foreign countries. The Stock Selection Process is considered very important in Behavioural Finance. Hence this paper aims at identifying the factors, influencing the stock selection decision including demographic factors. The factors that influence the stock selection decision are Return on Equity, Quality of Management, Return on Investment, Price to Earnings Ratio and finally, various ratios of the company. The study found that there is no significant difference in Fundamental and Market Factors, Earning Factors, Decision Making Factors, Industry Related Factors, Corporate Governance Factors, Positioning Factors, Image Building Factors, Goodwill Factors and Industry Competition Factors between their Educational Qualification, Occupation, Income Status in Stock Selection Decision. But under Gender, Male and Female had significant difference only in Positioning Factors and Marital Status, Fundamental and Market Factors, Industry related Factors and Corporate Governance Factors in Stock Selection Decision.
