期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2011
卷号：1
期号：3
出版社：Cosmic Journals
摘要：Permanent changes within the activity of public enterprises require frequent redefinition of goals, mission and vision of this sector. Mentioned processes are conditioned by rapid changes of telecommunication, computer and information technology, as well as enormous growth in the number of new products and services. All of that requires efficient internal organization from public companies, possibility of rapid acceptance of new technologies, active marketing and monitoring the users’ requirements in order to obtain the best possible position in the market. That is also followed by the requirement for changing the traditional way of doing business, which implies the increase of interest in mechanisms that are implied by modern management principles, such as knowledge management and innovation processes. The purpose of the paper presented consisted in studying and identifying the extent to which the processes of innovation and knowledge management are applied in Serbian public companies. The facts that Serbia is a country in transition and that market liberalization largely reflects itself on public services’ operation, point out to the significance of subject research. Scientific information obtained by research on the title subject could be purposeful to the management of public companies in Serbia, as well as other countries in transition.
