期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2011
卷号：1
期号：4
出版社：Cosmic Journals
摘要：With the rise in the standard of living, resulting from increased organizational productivity changes in the needs and demands of the population. House of Quality (HOQ) has been widely used to translate customers expectation to a Products & Services (P&S) technical attributes. Products & Services have emerged as the fastest growing component of international trade. Correctly rating the importance of every Customers Expectation (CE) is essential to the HOQ process because it will largely affect the final target value of a products & services technical attributes. This paper proposes a customers expectations method that considers organizations information. In today’s organizational environment, there are usually several products & services to fulfill certain functions. The success of a P&S depends not only on whether it meets the customers expectations, but also on how it compares with other organizations products & services. Implementing organizational can give a competitive advantage and help foster goodwill toward your business. This article attempts to explain the Business Plan Strategy (BPS) by patterns of thinking. The importance of strategic, long-term policy and BPS is very clear to planners. Business managers like to follow a similar and routine business behavioral pattern. BPS, normally taken as a part of business planning, therefore also tends to run in cycles of around last years.
关键词：business plan strategy; house of quality; customers expectation;organizational environment.
