期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2011
卷号：1
期号：4
出版社：Cosmic Journals
摘要：Industrial firms believe that formulating an appropriate marketing strategy would by a base of successful interactions. Similar marketing strategy approaches causes significant businesses among firms. Now a days applying high technologies (Hi-Tech) in industries has caused dramatic changes in different dimensions such as:, applications, lower costs(in most cases), clean environment and therefore, added values in various markets. Composite product are popular in advanced societies and new markets have been created by applying the hightechnology in this industry. Composite products are new and introduced to world markets since 1992. .It seems that the two countries of Iran and Turkey because of close trade relationship, presence in a same region, cultural relations and common technological capabilities are perfect partners for each other. The purpose of this article is to identify trade success factors through marketing strategies. This is done by using SWOT Matrix and analyzing the current approaches of wood and paper industry of both countries regarding composite products. In this regard a common trade characteristic of both countries has been especially identified in the level of technological capabilities, weaknesses, strengths, opportunities and threats.
关键词：Marketing Strategy; composites; High Technology (Hi-Tech);SWOT Matrix; Technology Capability Level
