期刊名称：International Journal of Management and Strategy
电子版ISSN：2231-0703
出版年度：2012
卷号：3
期号：5
出版社：International Journal of Management and Strategy
摘要：The purpose of this study is to examine the determinants of the intention to adopt Islamic banking services in Morocco based on the theory of planned behaviour. The study also attempts to test TPB in the context of adoption of Islamic banking services. The study utilises structured questionnaire, distributed to 200 Islamic banks’ customers in Morocco. The data were analysed using structural equation modelling. The findings suggest that the attitude towards Islamic banking services has significant positive influence on the intention to adopt Islamic banking services in Morocco, while perceived behavioural control has negative influence on Islamic banking services adoption.
关键词：Morocco; Islamic Banking; Theory of planned behaviour; Consumer behaviour.
