期刊名称：International Journal of Management and Strategy
电子版ISSN：2231-0703
出版年度：2012
卷号：3
期号：5
出版社：International Journal of Management and Strategy
摘要：Non – fuel retailing (NFR) is a relatively new concept in the Indian petro retail industry. It started in late 90s when Shell started selling fuel at the fully automated petrol pumps and started providing car wash services and the petro card programmes to its customers. Since then non fuel retailing has changed a lot. The OMC ( Oil Marketing Companies) has open may NFR services like fast food services, pharmacy , car wash, grocery, gift shops , convenience store , ATM and many more. Through these services the companies wants to increase their margins of profits as NFR have more margins than the fuel services. But in India the revenue from the NFR is just 2% as compare to 12.5% in France and 11% in Japan. Thus a need to study consumer attitude and behavior towards NFR services is important to know the cause of this low revenue. The study reveled that 68% people have used one or the other NFR services and 28 % have never used any NFR service. There are almost 21% people who have used more than one NFR service. ATM is the most preferred service used by the consumer followed by vehicle repair and food & refreshment.
