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  • 标题:TOWARDS A HYBRID MODEL OF STRATEGIC CHANGE: COMBINING REVOLUTIONARY AND EVOLUTIONARY APPROACHES TOGETHER
  • 本地全文:下载
  • 作者:Beenish Qamar
  • 期刊名称:International Journal of Management and Strategy
  • 电子版ISSN:2231-0703
  • 出版年度:2012
  • 卷号:3
  • 期号:5
  • 出版社:International Journal of Management and Strategy
  • 摘要:This paper provides a glimpse of the two opposing change approaches i.e. Revolutionary change (discontinuous) and Evolutionary change (Continuous) from the writings of established management thinkers and endeavors to outline Revolutionary change in contrast to Evolutionary change. It also emphasizes on the fact that in addition to the mere preference of the strategic change approach by the organizational management there are a number of other external factors like the opportunities, threats, culture along with some internal factors like culture and capability which designs the path of the change. Hence, a model is proposed, which can be empirically tested in subsequent studies to find its significance in the field of strategic management.
  • 关键词:strategic change; hybrid model; revolutionary change; evolutionary change; continuous change; discontinuous change
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