期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2013
卷号：8
期号：3
出版社：SERSC
摘要：This study aims to help business community understand other cultures by utilizing the database. Particularly, the comprehensive information on the member states of ASEAN, which should be perceive as Blue Oceans, will be used for the companies to survive the global competition. In the midst of the global business arena, cultural literacy plays a very important role in expanding business overseas. That is, companies’ international management is in an inseparable relation with their competence in cultural understanding. In this regard, the DB will enable the businesses to have multicultural understanding, which is essential to resolve the problems resulted from cultural differences. Also, it will strengthen national competitiveness in the long run.
关键词：the DB by nation; multicultural human resources; cultural diversity; cultural literacy; ASEAN
