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  • 标题:Case Study – Santorini Restaurant: One Entrepreneur’s Start-Up Adventure
  • 本地全文:下载
  • 作者:Nile M. Khanfar ; David Loudon ; Bahaudin G. Mujtaba
  • 期刊名称:Journal of Business Studies Quarterly
  • 电子版ISSN:2152-1034
  • 出版年度:2010
  • 卷号:1
  • 期号:2
  • 页码:70-74
  • 出版社:Journal of Business Studies Quarterly
  • 摘要:Bashir Hayek, of middle eastern descent from Lebanon, decided to open a Mediterranean-style restaurant in his hometown of Jackson, Mississippi. This case provides an overview of his adventure in opening a restaurant along with the operating challenges. The case provides his initial assessment, the monthly estimated costs, the actual challenges, and his need for more revenues to make the business a success. While the names and locations are disguised, all other elements are factual as they happened. The case explores some of the challenges that entrepreneurs face as they initiate opening a business, running the day-to-day activities of the business, and surviving the tumultuous ups and downs of the competitive business world.
  • 关键词:Partnership; business plans; and entrepreneurship.
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