摘要:Two major carriers in the U.S. cellular telecommunications industry, Sprint the number three carrier and Nextel the number five carrier, merge to form one company, the Sprint Company. This case looks at a brief history of the two companies, examines the merger between the companies and how, after five years, their incompatible infrastructure and different corporate cultures affects customer service and customer value. This case details an actual customer experience in dealing with both sides of the merged Sprint Company.
关键词:Telecommunications; mergers; corporate cultures; and customer service.