首页    期刊浏览 2024年11月24日 星期日
登录注册

文章基本信息

  • 标题:Case Study – Sprint Customer Service
  • 本地全文:下载
  • 作者:Dewanna E. McQuade; Nova Southeastern University ; Nile M. Khanfar
  • 期刊名称:Journal of Business Studies Quarterly
  • 电子版ISSN:2152-1034
  • 出版年度:2010
  • 卷号:2
  • 期号:1
  • 页码:106-114
  • 出版社:Journal of Business Studies Quarterly
  • 摘要:Two major carriers in the U.S. cellular telecommunications industry, Sprint the number three carrier and Nextel the number five carrier, merge to form one company, the Sprint Company. This case looks at a brief history of the two companies, examines the merger between the companies and how, after five years, their incompatible infrastructure and different corporate cultures affects customer service and customer value. This case details an actual customer experience in dealing with both sides of the merged Sprint Company.
  • 关键词:Telecommunications; mergers; corporate cultures; and customer service.
国家哲学社会科学文献中心版权所有