摘要：The book that will be reviewed in the following pages is Smart Trust. The book was coauthored by Stephen M. R. Covey and Greg Link. The book is classified under the management section in most book stores, and is one of the leading sellers in various publications. The writing engages the eponym title, trust, in which the writers argue that one of the leading causes for the global recession and many of the current global problems is the decaying trust between people, governments, and business. The authors’ purpose for writing the book is to convey the importance that trust plays in the prosperity for business, government, and people. They use various anecdotes and cases where leading companies that have built high-trust relationships with their employees, partners, and customers, consistently outperform non high-trust companies up to three times (Covey & Link, 2012). Additionally, many executives value Covey’s and Link’s perception of trust as it can be demonstrated by the commentary of Randall Stephenson, Chairman, President, and CEO of AT&T “We’ve turned to Stephen M. R. Covey to help us train more than 100,000 AT&T managers… I recommend Smart Trust to anyone trying to succeed in today’s fast-paced, global business environment.” Altogether, the book seeks to instill in its readers the need to develop trust with the people around them and their employers, and lays out a five step blueprint of how to do so.
