期刊名称：Research Journal of Economics, Business and ICT
印刷版ISSN：2045-3345
电子版ISSN：2047-7848
出版年度：2011
卷号：2
出版社：English Time Schools & Overseas Education
摘要：Currently, online shopping is increasingly adopted worldwide. Thus, it is a significant for consumers to be aware in order to know how to gain benefits and avoid risks. The aim of this research is to identify and explore the key factors that affect customer intention through online shopping in Bahrain. Four key factors of consumer intention of online shopping have been identified. The results revealed that Usability, Usefulness, Reliability, and Website features are correlated with people attitude to do online shopping. The analytical results of the collected data through a survey showed that there is a highly significant relationship between the above selected key factors and the satisfaction of online shopping.
