摘要:Handloom industry is perhaps the most important one, among the hundreds of small scale and cottage arts and crafts that have survived in the present day in India. The present study concentrates on the awareness level and socio demographic profile of the handloom weavers of Jaipur district. The variables like housing, income, education, assets, child and mother mortality were analyzed to derive the socio demographic status. The study reflected the overall low level of awareness among the weavers on various aspects of cooperative society and government programmes. Analyses of socio demographic status scale depicts 56 percent respondents belonged to average category. This study further suggests various steps to strengthen the productivity of the weavers.