期刊名称：International Journal of Enterprise Computing and Business Systems
电子版ISSN：2230-8849
出版年度：2011
卷号：1
期号：2
出版社：International Journal of Enterprise Computing and Business Systems
摘要：Due to various influencing factors to low-income consumers in the market place we have taken only Veblenian socio-psychological factors (culture, sub-culture, social class, reference group and family) to measure its impact on consumer behavior while making a purchase decision in the present study. Multi-stage stratified disproportionate random sampling technique was employed for sample selection. We could find that the consumers are mostly being influenced by social class and family out of five above mentioned factors.
关键词：Due to various influencing factors to low-income consumers in the market place we have taken;only Veblenian socio-psychological factors (culture; sub-culture; social class; reference group;and family) to measure its impact on consumer behavior while making a purchase decision in;the present study. Multi-stage stratified disproportionate random sampling technique was;employed for sample selection. We could find that the consumers are mostly being influenced;by social class and family out of five above mentioned factors.
