期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2013
卷号：3
期号：6
出版社：S.S. Mishra
摘要：Web mining is used to discover relevant, useful and hidden information from the Web data. In the web usage mining, a category of web mining, we focused on knowledge discovery from the usage data of individual web site. It is an emerging field of research due to increase attraction of users towards World Wide Web. By understanding the behaviour of the user navigation pattern on a website, website personalization can be done thereby increasing the benefit of business, advertisement, and many more purposes. This paper attempts to personalize the website by the use of Self Organized Map and clustering technique user navigation behaviour based on past history.
关键词：Web mining; Web usage mining; Self Organized Map; Navigation pattern
