期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2013
卷号：3
期号：5
出版社：S.S. Mishra
摘要：3G user Acceptance is an important field of study in predicting the use of the mobiles and computer technology. Technology Acceptance Model (TAM) is current model that has attracted the attention of researchers in predicting usage of mobiles & computer systems for present world and future technologies. This study was conducted only in Shimla (India) and does not cover all country or other world. Behavior Intension and Perceived Quality can only increase by increasing user acceptance of mobile and computer systems. The research focuses on user acceptance of 3G technology used in organizations or communities by adding some new moderators like gender, age, educational level, experience, individual impacts and organizational impacts to TAM models. The findings of study tells about the relation between the moderators and core determinants of TAM like Behavior Intension, Perceived Quality, Perceive Enjoyment, Easy of Use, Perceive Usefulness and Price Level. In this research, a total of 100 students of different colleges of Shimla were included and 3G Services were analyzed. The results of study tells that Behavior Intension, Perceived Quality, Perceive Enjoyment, Easy of Use, Perceive Usefulness, Price Level using Social Influence and facilitating conditions are the important constructs which are useful to predict 3G use. The Cronbach's Alpha test shows that all the variables and moderators are reliable and valid for present and further research processes. The correlation analysis tells that gender, age, educational qualification, experience, individual impacts and organizational impacts has significant influence of different construct of TAM model. This paper provides the knowledge of user to understanding of user acceptance of 3G mobile communication services
关键词：3G service; mobile service; User acceptance; End users and Technology acceptance model
