期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2013
卷号：3
期号：4
出版社：S.S. Mishra
摘要：In this paper, the application of Decision Tree to optimize the sales, by identification of most prospective leads, is studied. The probability of the conversion of the lead into an account or the customer is calculated on the basis of previous data of customers such as their demographic attributes, age, gender etc. that can help the end¨Cuser in deciding which leads to follow up.
关键词：Data Warehouse; Data Mining; Customer Relationship Management; Decision tree.
