期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2013
卷号：3
期号：3
出版社：S.S. Mishra
摘要：This paper describes project that focused Mobile Customer Relationship Management (CRM) in the marketing industry .The paper deals with the possibilities and aspects to support CRM via mobile services. The key profiles of mobile communication are Interactive Broadband Protocols, Location Based Services and Individualized/Personalized Services ¨C mainly based on Multimedia-Information. These profiles are embedded in a three-layer communication model. This paper is to provide CRM which not only provide Order Processing but also can track the move of Sales person to the customer using Geo Tracking System, so that no sales person can cheat the manager by not visiting to customers. This paper also Provide a CRM order processing module for distributor/sales person. In this manner, the new mobile CRM solutions ca n represent a specific kind of collaborative application
