期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2012
卷号：2
期号：4
出版社：S.S. Mishra
摘要：Data mining is used to extract meaningful information and to develop significant relationships among variables stored in large data set/ data warehouse. In this paper data mining technique named k-means clustering is applied to analyze customer's preference over Insurance products. Here K-means clustering method is used to discover knowledge that come from CRM system. This study will help the to identify the customer's preference over Insurance products and improve the product selling strategies
