期刊名称：International Journal of Managing Information Technology
印刷版ISSN：0975-5926
电子版ISSN：0975-5586
出版年度：2011
卷号：3
期号：3
DOI：10.5121/ijmit.2011.33011
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：Today e-commerce has become crucial element to transform some of the world countries into an information society. Business to consumer (B2C) in the developing countries is not yet a normalcy as compared to the developed countries. Consumer behaviour research has shown disappointing results regarding the overall use of the Web for online shopping, despite its considerable promise as a channel for commerce. As the use of the Internet continues to grow in all aspects of daily life, there is an increasing need to better understand what trends of internet usage and to study the barriers and problem of e-commerce adoption. Hence, the purpose of this research is to define how far Technology Acceptance Model (TAM) contributed in e-commerce adoption. Data for this study was collected by the means of a survey conducted in Malaysia in 2010. A total of 611 questionnaire forms were delivered to respondents. The location of respondents was within Penang state. By studying this sample, conclusions would be drawn to generalize the interests of the population
