期刊名称：International Journal of Managing Information Technology
印刷版ISSN：0975-5926
电子版ISSN：0975-5586
出版年度：2012
卷号：4
期号：4
DOI：10.5121/ijmit.2012.440213
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：Corporate social responsibility represents for IKEA a competitive factor of extraordinary importance. Social policies of racial integration are one of the challenges that the Swedish multinational faces day to day. In the present work it stands out as the racial integration is not only a socially desirable goal; the economic utility of a multi-ethnic integration policy is also highlighted, because of changes occurred in the ethnic composition of customers
关键词：Corporate social responsibility; placement; immigration
