期刊名称：International Journal of Managing Value and Supply Chains
印刷版ISSN：2230-7966
电子版ISSN：0976-979X
出版年度：2012
卷号：3
期号：3
DOI：10.5121/ijmvsc.2012.330439
出版社：AIRCC
摘要：This article is all about evaluating the value chain strategies and activities of the Zappos.com and also come-up with solutions and suggestions regarding what the organization should do to improve its operation. Zappos.com was the leading online seller of shoes in the U.S. It has been a real success story for the corporation since it has started to sell shoes online. However, recently the corporation faces few obstacles in the business operation mainly due to the ongoing worldwide financial crisis which mostly hits almost every business organizations in the US. In later times the organization understood the fact that in order to provide even better services to the customers they need to ensure the best possible value chain. The most highlighted challenges Zapposs.com faced in maintaining the value chain was the scheduling of product delivery, inventory management, demand estimation, distribution of product. This study has suggested few suggestions for the company including-own retail stores, up-to-date and efficient software and programming, diversification, a perfect system of tracking and inventory management, sustainable relationship with suppliers, strong and attacking promotion policy and selecting perfect location
