期刊名称：International Journal of Managing Value and Supply Chains
印刷版ISSN：2230-7966
电子版ISSN：0976-979X
出版年度：2013
卷号：4
期号：1
DOI：10.5121/ijmvsc.2013.4102
出版社：AIRCC
摘要：Consumer satisfaction isalways aquestion markin minds of sellersas it isvery difficult to find that whatexactly consumer want from the seller.For the very same reason this research isconducted thathowcustomer satisfaction can be gained with the help of customer value and relation base marketing. Customersatisfaction is one of the most importantissuesin marketing field from beginning and its play a crucial rolein firm profit maximization.Study collect data from 150policy holders of different insurance companies ofPeshawar Pakistan on systematic random sampling method. Astructured questionnaireused to collect datafrom the respondents. Study shows that value added services and conflict handling are the major reason forthe customer satisfaction. Managers can use this study and can implement these findings in their businessfor their customer satisfaction and more money earnings
关键词：Customer; Value; Satisfaction and Relationship Marketing
