Web information design, or information architecture (IA), is a critical aspect of the organizational use of the Web to deliver information and to communicate with clients. It is a relatively new instance of information organization and, although it draws from traditional practices such as library and information science, Web information architecture has its own characteristics and unique contexts. The practice of Web information architecture must forge its own identity. This research paper contributes to a greater understanding of Web information architecture as a practice that requires myriad conversations, negotiations and collaborations as it is carried out in large organizations. It is also a practice that is undertaken by multiple and diverse people who all make a contribution to the information structures of the enterprise website.