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文章基本信息

  • 标题:Study on Revenue Management Considering Strategic Customer Behavior
  • 本地全文:下载
  • 作者:Chuiri Zhou ; Yu Wu
  • 期刊名称:Journal of Service Science and Management
  • 印刷版ISSN:1940-9893
  • 电子版ISSN:1940-9907
  • 出版年度:2011
  • 卷号:4
  • 期号:4
  • 页码:507-512
  • DOI:10.4236/jssm.2011.44058
  • 出版社:Scientific Research Publishing
  • 摘要:This article reviews the literatures of revenue management and introduces the status of traditional research about perishable products in this field. We analyse revenue management considering strategic customer behavior and the related researches about dynamic pricing, finally we discuss the existing problems and suggest several future research directions.
  • 关键词:Strategic Customer Behavior; Revenue Management; Perishable Products; Dynamic Pricing
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