摘要：Starting from the offer of the experience economy – the experience – we took into account the hypothesis that the “lands” of Romania hosted enough goods, products, and services that one might use in order to create experiences and tourism based on commercialising experiences. We concluded that, first of all, the experience economy offered the means for creating not only a touristic phenomenon, but also the entire development characterised by environmental, social (including cultural), and economic sustainability. In this context, integrating the “lands” in the practice of the experience economy could be done through promoting folkloric, architectural, historical, and cultural or ethnographic brands that people could capitalize. Secondly, territorial cohesion, diminishing social and economic disparities and preventing further lagging behind of the “land” type regions could be ensured only if the political and administrative factors perceived the opportunity offered by tourism correctly and in due time.
关键词：experiences; brand; research; development through local initiative
