期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2010
卷号：12
期号：3
出版社：National School of Political Studies and Public Administration
摘要：Political communication is a discipline still in search of a conceptual and methodological identity, unlike sociology, which had consistent conceptual scaffolding; political communication still faces a series of con- ceptual limitations. In this article, we review both classical and recent empirical research dedicated to polit- ical communication, arguing for a broader definition of effects and tracing recent social and technological developments brought by new media. This article also features some of the recently proposed interactive models of political communication, more complex than the traditional hypodermic approach.
关键词：political communication; election campaigns; mass media
