期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2010
卷号：12
期号：3
出版社：National School of Political Studies and Public Administration
摘要：The purpose of this paper is to explain the concept of project-oriented university as a new type of univer- sity that embraces project management as an explicit organizational strategy, thus enabling it to survive and thrive under circumstances of complexity and constant change. This concept has not been used in connection to higher education so far, which still operates with distinctions between humboldtian and entrepreneurial uni- versities. It is premised on the idea that there is a connection between a university’s maturity in project man- agement and its innovativeness. The concept inherits the solid conceptual core of a fully-fledged model of an organization in terms of project management maturity (i.e. project-oriented organization). This substantially contributes to its operationalization into a model for universities as particular type of organizations. The model comprises two components: the former oriented towards the structural dimensions of project management (“the hard” component – processes, procedures, organizational structures) and the latter oriented towards the social dimension of project management (skills, attitudes, competences – the so called “soft” component). Research will focus on three Romanian universities and will explore both dimensions. In exploring the former dimen- sion, research will check whether project management is an explicit organizational strategy of the studied uni- versities, applied both to internally or externally-funded projects; whether project management and program management processes are formalized and documented into working procedures; whether a Project Manage- ment Office is in place, which is responsible for the coordination of all running projects; whether project man- agement expert pools exist; whether a common project management terminology is used across the organization. Research dedicated to the second component will examine the consistency of project management culture across the entire university, the career and personal development paths in project management and the cli- mate for continuous improvement of project management methodology. Empirical results will offer the basis for assessing the potential of the project-oriented university model to create the framework for universities to develop, innovate, and be competitive on the global education market.
