期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2011
卷号：13
期号：1
出版社：National School of Political Studies and Public Administration
摘要：This paper investigates some answers that were given to the question: does the presence of New Media produce changes in the way people choose to get involved in communities? In this respect, the con- cept of virtual community is studied not only from a cognitive standpoint – as an elastic theoretical construct, with multiple characteristics and a vocabulary of its own –, but from an affective standpoint as well, as an emo- tional-symbolic construct. Thus, online community involvement can shape our daily lives and become a source of existential meanings. The academic antagonism between the pessimistic perspective and the optimistic one leaves behind a few uninvestigated possibilities. Adopting Benedict Anderson’s idea that all communities have an intrinsic imaginary dimension (they have to exist in people’s minds in order to be effective) and that what differentiates them is the style in which they are imagined, we believe that the theorization of distributed com- munities can offer fruitful suggestions in our search for a new sense of social intersection.
关键词：Virtual Community1; Community Involvement; Symbolic Construct; Cognitive Construct;Potlatch
