期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2011
卷号：13
期号：1
出版社：National School of Political Studies and Public Administration
摘要：Media effects within a concrete event such as the presidential campaign reveal the importance of media influence or of published polls during the campaign, which can contribute to the appearance of a spi- ral of silence to some candidates’detriment. All these elements lead to changing the voting intentions and the willingness of publicly sustaining candidates. The article proves that the more people come in contact with media coverage of the electoral campaign, the more they tend to be guided by media promoted view, and the more voters get to know the estimated winners, the more they adjust public attitudes and opinions regarding candidates. Furthermore, if people become aware of the fact that their choices are unpopular, they tend to pass them over in silence or to dissimulate their real options. The appearance of the spiral of silence phenomenon can determine essential changes both in electorate’s behaviour and within the evolution of the campaign.
关键词：media influence; opinion polls; spiral of silence; electoral campaign.
