期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2011
卷号：13
期号：3
出版社：National School of Political Studies and Public Administration
摘要：Crisis communication, as an essential part of crisis management, is a major challenge for organizations, especially the business within the current communication framework. As the stake- holders’perceptions represent very often the greatest potential danger in crises, communication plays quite frequently an important role in the organizational efforts to control, contain, and resolve a crisis situation. The absence or insufficiency of crisis communication management is a major threat to the organizational achievements because of significant financial losses generated by inadequate stakehold- er perceptions. We have initiated a research in this field, with special attention to the Romanian busi- ness situation. The first empirical step of our research sought to determine to what extent Romanian business organizations are perceived as being aware of this challenge. Asurvey has confirmed that they are perceived by their stakeholders as quite unaware, as not acting on a planned basis as far as organi- zational crises are concerned. Based on this initial empirical research, in order to help business organ- izations to be seen as reliable actors in crisis situations, we have made a preliminary checklist with “prodromes” (symptoms) to be considered both by business managers and communication strategists while planning for crisis management.
