期刊名称：The Romanian Journal of Communication and Public Relations = Revista Română de Comunicare şi Relaţii Publice
印刷版ISSN：1454-8100
出版年度：2012
卷号：14
期号：3
页码：47
出版社：National School of Political Studies and Public Administration
摘要：As an interdisciplinary field, sports activate and re-contextualize a wide repertoire of sym-bolic elements, among which war and show ethos seem to be the most prominent. The aimof this study is to go beyond the "war" and the "show" frames duality and to discuss the emer-gence of a new hybrid construct: the sports war-show. Based on a discourse analysis of tex-tual and visual units ¨C images and their corollary captions, the study outlines the way in whichmedia frame an international sports event, i.e. the 2011 Women's Handball World Champi-onship. While the evaluative potential of the textual component proves to be underused in me-dia's coverage of sports competitions, the visual component is defined by a clear tendency todramatization and personalization, using the war and show elements in order to stress out theaffective loading and the competitive tension of sports events as global war shows
关键词：soft war; warrior ethos; social dramaturgy; sports war-show; visual media
