期刊名称：International Journal of Advanced Research In Computer Science and Software Engineering
印刷版ISSN：2277-6451
电子版ISSN：2277-128X
出版年度：2012
卷号：2
期号：7
出版社：S.S. Mishra
摘要：The focus of this paper is to bring in light the value of Web Mining. The paper gives an insight into its techniques, processes and its applications in the current cut-throat business environment. It further explains ho w web mining plays an integral role during the decision making in the corporate environment and is used by the professionals from every walk of life to take rational decisions for the future of the organization. Not o nly this, the paper also mentions as to how the web mining process has an impact on the society as a whole. There is tremendous growth of web mining over the years. The concept of "Web Mining" is used in every application domain whether it be Finance, Marketing, HR, Economics. Web Mining has played a significant role in the approach of doing business on the web. It has made the life of the professionals smooth unlike the conventional techniques where the user had to face a lot of hindrances while extracting the hidden patterns of data. But having said that, there is still a lot of research that needs to be explored in this domain
