摘要：Public relations models abound in the literature; however, these models are often formulated based on the structure and goals of large corporations. Not only are public relations models biased against small businesses, but public relations research often focuses on examining the activities of large companies (e.g., David, Kline, & Dai, 2005; Heath & Douglas, 1995; Hung, 2005). A search of the major scholarly journals that publish public relations research resulted in a scant number of studies on the public relations activities of small firms,1even though scholars long have demonstrated that public relations activities are equally relevant and crucial for small businesses (Cole, 1989; Evatt, Ruiz, & Triplett, 2005; Gray, Davies, & Blanchard, 2004; Goldberg, Cohen, & Fiegenbaum, 2003; Mohan-Neill, 1995; Otterbourg, 1966; Street & Cameron, 2007)
