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文章基本信息

  • 标题:Leadership Education in the Public Relations Curriculum: Reality, Opportunities, and Benefits
  • 本地全文:下载
  • 作者:Bruce K. Berger, Ph.D. ; Elina Erzikova, Ph.D.
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2012
  • 卷号:6
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:The quality of leadership in public relations is a crucial issue, as it is in every profession and organization. What leaders say and do influences our work and social lives, and how we see and evaluate our groups and organizations. Leaders also shape the reputation and future of our professions and organizations (Berger, Meng, & Heyman, 2009).
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