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文章基本信息

  • 标题:Linking Ethics Congruence, Communication Strategies, and Relationship Building
  • 本地全文:下载
  • 作者:Jeong-Nam Kim, Ph.D. ; Hongmei Shen, Ph.D.
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2012
  • 卷号:6
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:Public relations research has shown a positive correlation between two-way symmetrical communication strategies and the quality of organization-public relationships (e.g., Broom, Casey, & Ritchey, 1997; Bruning & Galloway, 2003; Hon & J. E. Grunig, 1999; Huang, 1997, 1999, 2000, 2001; Ledingham & Bruning, 1998). However, little research has examined what happens between communication strategies and organization-public relationships, i.e., their mediating variables
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