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  • 标题:A Quantitative Analysis of Governments' Use of Interactive Media as a Global Public Relations Strategy,”
  • 本地全文:下载
  • 作者:Juan-Carlos Molleda, Ph.D. ; Ji Young Kim, Ph.D. candidate
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2011
  • 卷号:5
  • 期号:4
  • 出版社:Public Relations Society of America
  • 摘要:Globalization, globalism, and the development of communication technology have increased the complexity and the professional status of public relations around the world (J. Grunig & Dozier, 1992; J. Grunig & Hunt, 1984; Kazoleas & Teigen, 2006). Global public relations scholars have argued that transparent organizations need to deal with stakeholders not only in their home country, but also in host countries where they operate, and governmental sectors also need to communicate with key stakeholders in other nations (Molleda, Connolly-Ahern, & Quinn, 2005; Molleda & Laskin, 2009). Even though the body of knowledge on global public relations has been growing, government sector’s public relations efforts have not been fully documented
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