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文章基本信息

  • 标题:A Study of PR Practitioners’ Use of Social Media in Crisis Planning,”
  • 本地全文:下载
  • 作者:Weiwu Zhang, Ph.D. ; Shelley Wigley, Ph.D.,
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2011
  • 卷号:5
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations.
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