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文章基本信息

  • 标题:A Three-Year Longitudinal Analysis of Social and Emerging Media Use in Public Relations Practice,”
  • 本地全文:下载
  • 作者:Michelle Drifka Hinson, M.A. ; APR, Fellow PRSA ; Donald K. Wright, Ph.D
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2011
  • 卷号:5
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:New communications media have had a huge impact on the practice of public relations since the first weblogs, or blogs, appeared more than a dozen years ago. Since then these new communications media have developed into a number of different forms including text, images, audio and video through the development of forums, message boards, photo sharing, podcasts RSS (really simple syndication), search engine marketing, video sharing, Wikis, social networks, professional networks and micro-blogging sites.
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