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文章基本信息

  • 标题:“Creativity vs. Ethics: Russian and U.S. Public Relations Students’ Perceptions of Professional Leadership and Leaders
  • 本地全文:下载
  • 作者:Elina Erzikova, Ph.D. ; Bruce K. Berger, Ph.D.
  • 期刊名称:Public Relations Journal
  • 电子版ISSN:1942-4604
  • 出版年度:2011
  • 卷号:5
  • 期号:3
  • 出版社:Public Relations Society of America
  • 摘要:The purpose of this study is to investigate possible similarities and differences in American and Russian public relations students’ (N=377) interpretations of such concepts as leaders and leadership in public relations. Three open-ended questions were designed to examine the participants’ perceptions of ethical issues and leadership in PR practice. After American (n=196) and Russian (n=181) students were surveyed, the authors coded their essay-like responses in accordance with emerged themes.
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