摘要：Modern corporate social responsibility (CSR) has many names, such as corporate citizenship, corporate philanthropy, corporate giving, corporate community involvement, community relations, community affairs, community development, corporate responsibility, global citizenship and corporate social marketing. Likewise, the definition of CSR changes from researcher to researcher. For example, CSR can be generally defined as the organization incurring responsibilities to society beyond profit maximization. (Pava and Krausz 1995, 1) A more specific definition of CSR is offered by Business for Social Responsibility: “operating a business in a manner that meets or exceeds the ethical, legal, commercial, and public expectations that society has of business” (Kotler and Lee 2005, 3).
