摘要：This paper examines the evolution of alternative print publications in theByron Shire of coastal Northern NSW, a region that since the 1970s has attracted asteady stream of 'alternative seekers' from urban centres. We discuss the reasonswhy most alternative newspapers and magazines in the area flowered and diedquickly, while one, the Brunswick Valley Echo, recently celebrated its 15thanniversary as the Byron Shire Echo and has become the dominant weekly in theShire. In comparing The Echo to its current corporate competitor, The Byron ShireNews, we identify The Echo as a hybrid commercial/community media identity whichcontributes to an alternative public sphere, and remains physically and symbolicallytied to its counter-culture roots
关键词：newspaper history; alternative press; regional media; print; Byron Shire;Echo; Northern Star; Australian Provincial Newspapers
