期刊名称：European Journal of Tourism, Hospitality and Recreation
印刷版ISSN：1647-9254
出版年度：2013
卷号：4
期号：2
出版社：Instituto Politécnico de Leiria
摘要：Izmir is the third largest city in Turkey, situated at the Aegean Coast. With its natural and cultural richness, historical heritage and being an important port, Izmir is one of the most valuable destinations in Turkey. With its economy based on trade and port, Izmir has been a city of fairs for a long time. Since 1936, Izmir International Fair has been taking place every year for a whole month. The fair gets attention from many foreign participants and investors. This event is an essential part of the city which makes Izmir the most impor-tant city to host fairs in Turkey. In fact, Izmir has been a candidate for EXPO 2015, but lost against Milan. Currently, Izmir is a candidate for EXPO 2020. The contribution of internatio-nal fairs to the branding process of Izmir has always been considered to be one of the most important factors which affect the total brand image of the city. Therefore, in this study, the contribution of international fairs to the branding process of Izmir will be evaluated accor-ding to the views of the locals. For this, a qualitative research will be carried out by two focus group meetings which will include questions to determine both evaluations of the past and H
