期刊名称：International Journal of Education and Development using Information and Communication Technology
电子版ISSN：1814-0556
出版年度：2008
卷号：4
期号：2
页码：105-116
出版社：University of the West Indies
摘要：This paper describes an experiment in teaching ethnographic techniques for applied research in consumer behaviour in on-line communities. The activity took place betw een March and June of 2007 and involved seven final year undergraduate Communications students. A brief contextualization precedes thereport of the experiment, which took place in Second Lifeand was structured in four stages: (a) analysis of documentation; (b) participative observation; (c) semi-structured questionnaires and (d) triangulation. Evaluation of the process seeks to identify benefits and drawbacks in the use of Multi User Virtual Environments (MUVEs) for teaching in general and for the teaching of research techniques in particular. The conditions of access to Second Lifein Brazil are also identified and discussed. Finally some possibilities for future teaching and research undertakings in online environments are presented
关键词：Virtual Worlds;Second Life;ethnography; online learning;online research
