期刊名称：International Journal of Educational Research and Technology
印刷版ISSN：0976-4089
出版年度：2012
卷号：3
期号：2
页码：86-96
出版社：Society of Education
摘要：The Marriot group of Hotels launched back in 1983 are one of the largest brand and the world's 12th largest lodging chain.1The Marriott had around 8,000 hotels worldwide.The company operated and havefranchiseesunder the brand names Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari.The Marriott group in Indiahas being focusing on its quality of service delivered and the various other factors like customer satisfaction. The case highlights the journey of Marriott group and the various services provided by Mariott. The case also discusses the various challenges upcoming for Marriott group in India related to customer service and customer satisfaction
